US Army commissions McCann Erickson
McCann Erickson New York has won the advertising account of the US Army.
McCann Erickson New York has won the
advertising budget for the US army. This is said to involve a sum of
1.35 billion dollars and a period of five years, according to
the industry service AdAge.com reports. The advertising agency set itself
against Ogilvy & Mather, BBDO and Leo Burnett, who had previously worked for the
advertising for the US Army. Main objective in the coming years
will probably see better recruitment figures, as the last target was
by 8 %.
advertising budget for the US army. This is said to involve a sum of
1.35 billion dollars and a period of five years, according to
the industry service AdAge.com reports. The advertising agency set itself
against Ogilvy & Mather, BBDO and Leo Burnett, who had previously worked for the
advertising for the US Army. Main objective in the coming years
will probably see better recruitment figures, as the last target was
by 8 %.
