Urs Beer is SW Communicator of the Month for July
Urs Beer, the recently resigned president of the IAA, has been named «Communicator of the Month» for July by the Swiss Advertising Association (SW). “It’s a shame he’s leaving!” the association said.
IAA President Urs Beer, who recently stepped down, has been named Communicator of the Month by Swiss Advertising SW (see: ). "It's a shame he's leaving!" says the association, which describes Beer's honorable farewell at the 45th General Assembly of the International Advertising Association in its press release. According to the laudation, it is thanks to him that the IAA has become a figurehead with international dimensions. "Under his aegis, the club's membership has practically doubled. Beer has also always excelled as a presenter and moderator: when a speaker canceled at short notice, he spontaneously took over the role of entertainer and turned the AGM into a show," said Otto Meier, another long-standing member of the IAA.
With so much honor, writes Schweizer Werbung, even SW cannot stand back and names Urs Beer as Communicator of the Month for July. The long-time Advico-Y&R advertiser Beer joined the IAA in 1989, became a member of the board a year later and took over its presidency in 1998. On his retirement, Beer was elected an honorary member of the IAA.
