Urelement Advertising

CreationOne week before the national holiday, Migros ran a surprising advertisement to draw attention to its range of 1st of August articles: not only all fireworks, but also the fieriest Tabasco for those who prefer to make their own rockets. SFLB's ad is very much in the spirit of their colleagues at Advico Young & Rubicam. They have also provided a contribution to damage-free celebrations for the national holiday. "National Fire Day is back on August 1st" was the headline for their poster. On behalf of the Fire Prevention Advisory Service, this poster pointed out that fireworks also have something to do with burning. Misdirected fireworks cause five million francs worth of property damage every year.