Companies reduce PR budgets in 2010
More than a quarter of Swiss companies are likely to have to make do with smaller PR budgets in 2010 compared with this year.
Around two thirds of companies will have the same budget next year as in 2009, while less than 10 percent of companies have a higher budget than this year. This is the result of a non-representative survey conducted by the communications agency Frey Communications among the communications managers of 60 large Swiss companies and associations.
The Frey Communications Report, conducted for the fourth time, also shows that two thirds of the companies surveyed work with PR agencies. Compared to the previous year, it is noticeable that PR agencies are increasingly being used to generate PR topics. One possible explanation is that companies want to remain present in the media via PR in times of tight advertising budgets.
The Frey Communications Report, conducted for the fourth time, also shows that two thirds of the companies surveyed work with PR agencies. Compared to the previous year, it is noticeable that PR agencies are increasingly being used to generate PR topics. One possible explanation is that companies want to remain present in the media via PR in times of tight advertising budgets.
