Our friend, the chicken

 
Poultry Ruf Lanz brings chicken from the Thurgau company Frifag onto the screen and out of anonymity with a TV commercial series. 
One egg is like another, and it's not much different with chickens. Nevertheless, there is also the famous small difference in chickens. But you usually only notice them when you eat them. The chicken produced by poultry manufacturer Frifag is considered "first class". The company in Märwil, Thurgau, is not an organic farm, but one of the largest poultry producers in Switzerland. Nevertheless, Frifag does an extraordinary amount for the quality of life of its chickens and turkeys. From feed and husbandry to comprehensive hygiene measures. And instead of being reared in large centralized fattening farms, the chicks are reared on 88 farms throughout Switzerland.

The result: Frifag's farmers know their chickens from egg to slaughter and can therefore guarantee exceptionally high meat quality.
On a first-name basis with the chickenYou can only control what you know. This is where Ruf Lanz's freshly hatched image campaign for Frifag comes in: A series of TV commercials humorously exaggerates how thoroughly Frifag's farmers know their chicken, from an early age.
The farmer's wife is overjoyed at the birth of a chick, while the farmer flashes his camera somewhat overzealously into the idyll. Or the farmer's son explains to his father that Erwin the chicken is heartbroken because of a problematic love triangle with Poulet Berta and Poulet Fredi. And finally, a visit by father and son to a supermarket leads to a happy reunion with Poulet Heinz - in the refrigerated section.
Ruf Lanz is very happy about the commercials featuring more or less happy chickens. The collaboration between Frifag and Ruf Lanz was "refreshingly direct and constructive", explains Markus Ruf. The crew around director Patrick Senn and Condor succeeded in capturing the unconventional stories on film without the usual Heidi clichés from agricultural advertising. In addition to countless chickens, 220 people were also cast to create an exciting balance of characters within the three-headed farming family. Fun fact: "The farming family likes their chickens so much that they have even taken on a subtle resemblance to them," reveals Danielle Lanz.
Andreas Panzeri