United Mobile seeks new face for advertising offensive via Ebay

The Swiss mobile phone company is using an unusual marketing initiative to find a model for its new international advertising campaign: the woman is to bid for the job on eBay. The winner of the auction can look forward to the label "United Mobile face" and a full-day photo shoot in which the motif for the advertising campaign starting in late summer will be snapped: The model makes a phone call on a green sofa in front of changing backgrounds. This motif will be used internationally for classic advertisements, outdoor advertising and online marketing.
Interested women between the ages of 18 and 35 can take part in the auction between July 13 and 23 on Ebay.de under the keyword "Chance of your life". They must write "Yes, I want to take the chance of my life" in the text field and qualify for the auction with a full body portrait and a copy of their identity card. The proceeds from the auction will go to the international aid organization World Vision.