Unique: Vontobel Group's advertising presence further developed
Unikat, which has served as the Vontobel Group’s lead agency for the past five years, has further developed the bank’s advertising campaign. The goal is to ensure that the Vontobel brand is positively associated with and remembered by customers and potential customers.
According to the agency, the advertising presence has been made a little more emotional and self-confident thanks to the color scheme and corresponding look and feel. The texts are intended to create sympathy and credibility among the bank's various target groups. The new campaign continues to focus on the bank's biggest "asset" - the employees of the Vontobel Group. They should make the bank unmistakable. The ads for the new campaign have been appearing in business and financial publications and selected magazines in Switzerland since the beginning of November. The campaign will also be used in other important target markets such as Germany in the future.
Responsible at Unikat: Daniel Meier (CD), Jan Maurer (Managing Director), Patrick Lienert (Text/Concept), Martina Maedler (AD), Simone Jung (Consulting).
