Unique subjects "Barry & Hans" to an eye test
In February, the two protagonists, «Barry & Hans,» will return in a new TV commercial to promote Swiss fruits and vegetables. This time, the focus is on the classic Swiss winter vegetable: carrots.
The spot makes use of the popular wisdom that carrots support the eyes' vision thanks to their high vitamin A content. It is precisely this vision that Hans the goose completely lacks, however, and which Barry relentlessly exposes. This eye test was the brainchild of the Küsnacht-based creative agency Unikat, which has already produced 9 spots featuring the unequal pair. The direction and production of all these spots was done by Reto Salimbeni and his production company Manifesto Films.
Responsible for VSGP: Bruno Aeschbacher. Responsible at Unikat Kommunikationsagentur: Daniel Meier (Creation), Claudio Gentili(Consulting), Media Schneider(Media). Responsible at Manifesto Films: Shannon Mildon, Daniela Berther (film production), Reto Salimbeni (direction), Roman Camendzind (music).
Responsible for VSGP: Bruno Aeschbacher. Responsible at Unikat Kommunikationsagentur: Daniel Meier (Creation), Claudio Gentili(Consulting), Media Schneider(Media). Responsible at Manifesto Films: Shannon Mildon, Daniela Berther (film production), Reto Salimbeni (direction), Roman Camendzind (music).
