Unikat propagates the dilution of apple juice
Five years ago, the Swiss Fruit Association launched its campaign with the slogan «Apple juice is fabulous.» Now, the campaign—created by the Küsnacht-based agency Unikat—is being expanded to include apple spritzer.
"Juice creates strength" is an old saying that we would like to quote again here. The slogan that the Küsnachter agency Unikat developed for the Swiss Fruit Association when it took on the mandate five years ago goes in a similar direction. Back then, the association entered the race with "Apple juice looks fabulous" and, according to a press release issued by the agency on Wednesday, was able to continuously increase juice sales.
The reason for this is the naturalness of the product and the emergence of apple spritzer, apple juice diluted with water, the agency continues. And it is precisely this fact that the new TV commercial now takes into account: it focuses on the mixing ratio of the apple spritzer. In Italian- and French-speaking Switzerland in particular, neither the diluted apple juice nor the name is particularly well known. In the commercial, the mixture (40 percent water and 60 percent apple juice) is conveyed on the basis of the surprising effect that apple spritzer supposedly has. The slogan: "Apple spritzer is also fabulous."
Responsible at the Swiss Fruit Association: Bernadette Galliker (Marketing Manager). Responsible at the Unikat agency: Simone Jung (Consultant), Jan Maurer (Managing Director), Doris Herger (Art Direction), Daniel Meier (Creative Direction), Film production: Mican Film.
The reason for this is the naturalness of the product and the emergence of apple spritzer, apple juice diluted with water, the agency continues. And it is precisely this fact that the new TV commercial now takes into account: it focuses on the mixing ratio of the apple spritzer. In Italian- and French-speaking Switzerland in particular, neither the diluted apple juice nor the name is particularly well known. In the commercial, the mixture (40 percent water and 60 percent apple juice) is conveyed on the basis of the surprising effect that apple spritzer supposedly has. The slogan: "Apple spritzer is also fabulous."
Responsible at the Swiss Fruit Association: Bernadette Galliker (Marketing Manager). Responsible at the Unikat agency: Simone Jung (Consultant), Jan Maurer (Managing Director), Doris Herger (Art Direction), Daniel Meier (Creative Direction), Film production: Mican Film.
