Unique: With Startsmart.tv for more young people
Unikat has developed a variety of communication initiatives for the VBV, the vocational training association of the insurance industry, all of which are being launched under the newly created brand Startsmart.tv.
"Start" stands for the entry into the professional world, "smart" for the smart decision and "tv" signals a strong audiovisual focus. At the heart of the measures is an Internet platform that is characterized by its own film content in addition to existing film contributions. The film portraits of selected young people, which were produced by Corpmedia and can be accessed on the website, play an important role in the initial phase. Last year, the Küsnacht agency Unikat won the young talent mandate from over 150 insurance companies in Switzerland in a pitch.
Responsible to the client: Matthias Stettler (overall responsibility); Verena Schädler (SVV), Fabienne Käch, Pia Ackermann (VBV). Responsible at Unikat Kommunikationsagentur: Patrick Lienert, Daniel Meier (Creative Direction); Jaqueline Steiner (Art Direction); Olivier Pasche (Consulting). Programming: Alain Zeiter (part.ch). Film production: Corpmedia; Timo Wäschle (overall responsibility), Florian Winkler (director), Lars Badertscher, Peter Rauch (camera/editing).
