One of a kind: "With the Züüri Drämmli through Baasel".
Bank Vontobel is announcing its new branch in Basel with an all-blue tram. The agency Unikat is behind the campaign.
The internationally active Zurich private bank has opened two new branches in Basel and Berne. So the streetcar in Basel now reads "Nöcher als de dänggsch.", based on the Basel public transport company's claim "Schnäller als de dänggsch.". The streetcar, designed in the bank's corporate color, stands out among the green streetcars in Basel and is intended to generate lively interest in the new address for wealth in Basel.
Responsible at Bank Vontobel: Mike Rose (Head of Marketing Private Banking), Christian Schilz (Head of Corporate Marketing) Responsible at Unikat: Martina Maurer (Art Direction), Eliane Hauser (Consulting), Daniel Meier (Creative Direction).
Responsible at Bank Vontobel: Mike Rose (Head of Marketing Private Banking), Christian Schilz (Head of Corporate Marketing) Responsible at Unikat: Martina Maurer (Art Direction), Eliane Hauser (Consulting), Daniel Meier (Creative Direction).
