Unique for Swisscom Cup
Starting with the 2003–04 season, the Swiss Soccer Cup will be known as the Swisscom Cup, following the signing of Swisscom Fixnet as the new title sponsor.
From the 2003/04 season, the Swiss Football Cup will be called the Swisscom Cup after Swisscom Fixnet was signed up as the new title sponsor, and the responsible marketer Sportart AG has entrusted the Küsnacht agency Unikat with the advertising launch of the new name. Unikat prevailed against four BSW agencies in a multi-stage pitch. The first measures will be seen at the end of August, as the Swisscom Cup kicks off on September 20 (see also page 17).
