Unicef and Publicis massacre Smurfs
Burning mushroom houses, burning Smurfs, plus the roar of bombs and children’s screams: For a fundraising campaign, the children’s charity UNICEF in Belgium is relying on a new kind of shock tactic.
Burning mushroom houses, burning Smurfs,
plus the thunder of bombs and the screams of children: For a fundraising campaign
the children's charity Unicef in Belgium is focusing on a new kind of
Shock effect. Images of real suffering in the 3rd world moved the
TV viewers today, said a Unicef spokesman to the British
Telegraph. Now a series of TV commercials is attacking the delicate
and carefree childhood symbols of today's adults, it says in
a statement on the campaign to raise funds for the benefit of
underage war victims in Burundi, Congo and Sudan. The
Smurfs are just the beginning. To reach only the target group and not
children, according to the Telegraph, the commercials will only be
broadcast after 9 pm.
The Smurf Massacre was realized by the advertising agency Publicis, with
consent of the heirs of Smurf creator Peyo, who was already
passed away. However, Publicis had to change its original plans
to scale back. "We wanted real war," said Account Director
Julie Lamoureux to the Telegraph, "Smurfs with their arms torn off, a
Smurf having his head cut off." However, this was rejected.
The campaign starts this week. Preliminary images were published in the news
of the Belgian broadcaster VRT; the feature is available on its website
to see.
plus the thunder of bombs and the screams of children: For a fundraising campaign
the children's charity Unicef in Belgium is focusing on a new kind of
Shock effect. Images of real suffering in the 3rd world moved the
TV viewers today, said a Unicef spokesman to the British
Telegraph. Now a series of TV commercials is attacking the delicate
and carefree childhood symbols of today's adults, it says in
a statement on the campaign to raise funds for the benefit of
underage war victims in Burundi, Congo and Sudan. The
Smurfs are just the beginning. To reach only the target group and not
children, according to the Telegraph, the commercials will only be
broadcast after 9 pm.
The Smurf Massacre was realized by the advertising agency Publicis, with
consent of the heirs of Smurf creator Peyo, who was already
passed away. However, Publicis had to change its original plans
to scale back. "We wanted real war," said Account Director
Julie Lamoureux to the Telegraph, "Smurfs with their arms torn off, a
Smurf having his head cut off." However, this was rejected.
The campaign starts this week. Preliminary images were published in the news
of the Belgian broadcaster VRT; the feature is available on its website
to see.
