Unic designs interactive corporate website for SBB Cargo
Following the relaunch of the SBB website, SBB Cargo is also debuting a new look and feel: The Zurich-based agency Unic has designed a new website for SBB Cargo that includes an integrated social media newsroom.
The concept and design should focus on user guidance and navigation. With a so-called mega-dropdown, the user navigates directly to the pages on the third level and finds the desired information without detours. A new social media newsroom also bundles the activities on other web channels: videos on YouTube, blog posts, Twitter and Facebook messages from SBB Cargo.
With the new website, SBB Cargo wants to strengthen SBB's image as a "modern railroad on the Internet". Unic is responsible for the concept and design, while Namics was responsible for the technical implementation.
