Unic experiences "boundless passion" for Audi online

Audi stands for sportiness, progressiveness and high quality. The carmaker also wants to make these values tangible online throughout the entire customer lifecycle, from inspiration and evaluation to purchase and after-sales. The new web platform, which is designed to stir emotions and strengthen identification with Audi, is the basis for online communication in almost 100 countries. The dense German dealer network, a central cornerstone in maintaining customer relationships, is also integrated on the platform: Dealers have the option of designing their own web presence on the multi-client-capable system and easily adopting existing information offerings. In the German market, almost all dealer websites are operated on the Audi platform - worldwide there are around 900 dealer websites.

Unic had the task of building the scalable framework with Adobe CQ5, designing the system architecture and implementing the design templates in HTML and CSS. A particular challenge was to meet all the geographical regions in which Audi operates, with their different language and spelling requirements. Thanks to scripts written especially for Audi, the existing 250,000 content pages can be migrated automatically. The user-friendly interface supports the globally distributed content managers in managing the content of the platform.