Unbroken growth

 
FCP survey The CP sector is growing by 18.5 percent. Electronic publishing also recorded above-average growth. 
The members of Forum Corporate Publishing recorded an average increase in turnover of 18.8 percent in 2007. Each member of the FCP realized the equivalent of six additional print publications and four new electronic objects such as e-journals, online newsletters, podcasts or corporate weblogs. This was the result of the 2007 annual survey on the development of the industry and the assessment of the market among the more than 80 service providers that are members of the FCP.double-digit growth rates "The significant growth of our industry is not only continuing, but is even increasing in comparison to previous years," says FCP Vice Chairman Stefan Endrös. "No other media category and no other marketing discipline has been able to achieve continuous double-digit growth rates in recent years." Digital media, in particular e-journals and corporate weblogs, accounted for 26 percent of sales growth last year. "Electronic publications enable a particularly intensive dialog with customers, business partners or employees," explains Manfred Hasenbeck, Chairman of the FCP. "However, virtual media are only really successful when all media channels are intelligently networked with each other." The number of international corporate publications also rose at an above-average rate in 2007, increasing by around 30 percent. "Worldwide communication concepts are becoming increasingly important in view of globalized markets," says FCP Managing Director Michael Höflich. "Corporate publishing products that appear in several languages and for different countries, while also taking regional influences into account, can make an excellent contribution to uniform branding."
Positive forecastsFor almost all FCP respondents, the positive expectations for 2007 have been fulfilled: 96 percent confirm general growth of 18.5 percent on average for the past year. Around 90 percent of respondents anticipate even better business and sales development in 2008. From a sector-specific perspective, the greatest potential is forecast in the industry, technology and energy sectors. In total, the members of Forum Corporate Publishing produce more than 1,500 national and international publications with a total circulation of around 990 million copies per year. They also implement a total of around 800 electronic publishing projects.
The Forum Corporate Publishing brings together more than 80 CP providers from Germany, Austria and Switzerland. They offer services for all areas of corporate communication, from traditional print products to new electronic media. The Forum is the largest association of corporate publishing service providers in Europe.
Michael Höflich, e-mail: [email protected]