Unchecked advertising boom in China
Advertising growth in China continues unabated. Advertising revenue is expected to grow by more than 15 percent in 2011.
In the coming year, advertising sales in China are expected to grow by almost 17%, while growth in other parts of the world is slowing significantly. According to Adage.com, this is a current forecast by GroupM. According to its forecast, advertising spending in China will reach 54 billion dollars this year and rise to 63 billion dollars next year. This would make China the second-largest advertising market after the USA this year, overtaking Japan, which was previously in second place. However, forecasts by Zenith Optimedia contradict this outlook. They continue to see Japan well ahead of China.
