And a clear one, as nature has created it
Saatchi & Saatchi Simko's mineral water campaign brings a refreshing new look to Henniez.
Mineral water Saatchi & Saatchi Simko refreshes with a new campaign for Henniez. "Pure life" is the slogan for the new Henniez campaign. The message is intended to get to the heart of the values of Switzerland's leading mineral water. Henniez is over 100 years old and "still as young and up-to-date as ever".
This joie de vivre has already been the focus of Henniez campaigns and has now been condensed into a modern advertising presence around the central brand values of naturalness, purity and authenticity. The focus is on water and its positive properties. The result is both lively and elegant "water splash people" who literally "make the brand overflow", as the agency describes its visual idea.
Great importance was also attached to purity and authenticity in the implementation of the campaign. Every single drop on the poster subjects is real; computer animation was deliberately avoided. For their films and print subjects, the creative team at Saatchi & Saatchi Simko threw glass balls of different sizes into an aquarium from different heights and angles and captured the water splashes in the image. Only then were they reassembled into "water figures" on the computer.
Andreas Panzeri
This joie de vivre has already been the focus of Henniez campaigns and has now been condensed into a modern advertising presence around the central brand values of naturalness, purity and authenticity. The focus is on water and its positive properties. The result is both lively and elegant "water splash people" who literally "make the brand overflow", as the agency describes its visual idea.
Great importance was also attached to purity and authenticity in the implementation of the campaign. Every single drop on the poster subjects is real; computer animation was deliberately avoided. For their films and print subjects, the creative team at Saatchi & Saatchi Simko threw glass balls of different sizes into an aquarium from different heights and angles and captured the water splashes in the image. Only then were they reassembled into "water figures" on the computer.
Andreas Panzeri
