The environment is cool, right?

Advertising that appeals to the ecological conscience has been around for over 20 years, so it's time for an in-depth qualitative examination of this trendy type of strategic communication, which plays on the idea of concern and whose success depends one hundred percent on the credibility of the respective message. In this respect, other areas could still learn from ecotainment. The credibility of eco-advertising by Gitte Katz. Westdeutscher Verlag, Wiesbaden 2002. 359 pages, Fr. 57.70.