Euro Shock" survey: Urs Schneider
Werbewoche survey on economic development after the "Euro Shock" and its impact on the communications and advertising industry: Urs Schneider, BSSM Werbeagentur, co-owner and CD
The reactions among the companies we serve varied. The export-oriented SMEs had to revise their budgets and will be calling on their suppliers. Companies in the northwestern region of Switzerland were forced to lower their prices. For our other Swiss customers with purely domestic business, the strength of the Swiss franc does not seem to have affected business so far. So far, no cuts have been made to the budgets we manage. On the contrary. The currency discount has to be communicated aggressively to keep the business going. This resulted in unplanned revenues on our side. From our point of view, there seems to be no reason for a negative spiral at the moment. Nevertheless, as an advertising agency, we must of course continue to do our homework consistently.
