To make ideas more embarrassing
It caught my attention. As if the lives of advertisers weren't hard enough already!
Department stores As if the life of advertisers wasn't already suffering enough, a generation of copywriters is now growing up who never lived through the era of mailshots for rheumatism blanket car rides and are taking to the keyboard without restraint. As a result, the texts often skid along the pain threshold of idiocy. No lifestyle world, no matter how grounded, seems to be safe from this verbal barrage of kitsch, trivialities and banalities.
The latest victim of such bold audacity is Coop City - "better by ideas" according to the claim.
The brochure insert with the fashionably polyglot couple is cause for concern. After all, it shows that not every nosey Pulitzer Prize contender can write original advertising copy. From the dozing beau in the hotel bathroom in Milan, we learn in second language that it's 8 pm, the mood is bombastic and that he's not that tired. What a life! I wonder if his mental and physical state is proportional to the number of wrinkles in his underwear. In need of harmony, we take it in our stride and respond with Oscar Wilde: Blessed are those who have nothing to say and keep their mouths shut.
(la)
The latest victim of such bold audacity is Coop City - "better by ideas" according to the claim.
The brochure insert with the fashionably polyglot couple is cause for concern. After all, it shows that not every nosey Pulitzer Prize contender can write original advertising copy. From the dozing beau in the hotel bathroom in Milan, we learn in second language that it's 8 pm, the mood is bombastic and that he's not that tired. What a life! I wonder if his mental and physical state is proportional to the number of wrinkles in his underwear. In need of harmony, we take it in our stride and respond with Oscar Wilde: Blessed are those who have nothing to say and keep their mouths shut.
(la)
