Oof, bang, boom, ouch!

Insurance company Wirz Werbung has filmed claims sketches for Die Mobiliar for the first time.advertising for Die Mobiliar has been astounding and amusing the public in ever new forms for seven years now. More than 150 funny "damage sketches" have been put on paper so far. Not in the form of such cartoons, but in the style of elaborate films, Wirz Werbung has also appealed to audiences in cinemas and in front of the television on a second track. The film "Fotograf", directed by Ernst Wirz, won a Lion in Cannes this year. All of these commercials with real images are constructed from letters to the insurance company to the familiar commentary "Dear Mobiliar ...". Now, for the first time, four films have also been realized in the style of drawn damage sketches. The animated cartoons have "breathed life into the static sketches", as CD Matthias Freuler explains. As in a classic cartoon, a funny short story is told. In keeping with the style, the gags are also brought to life by a witty soundtrack with typical cartoon noises. However, the mini-dramas are not intended to compete with classic TV commercials, but are used for special purposes, such as virals.
Wirz Werbung always aims to "break out of the mold", as Freuler says, with a surprising idea when placing advertisements for Die Mobiliar. On the very day of this year's Street Parade in Zurich, a three-page spread was placed in the Tages-Anzeiger. "Thirty Love Mobiles and my car" explained the text accompanying the damage sketch.
The publisher was also particularly flexible with this advertisement. The witty three-page strip was even allowed to appear above the headline in the Tages-Anzeiger - a major exception. A similar advertisement recently appeared in 20 Minuten.
special form with a "ricochet" over two corners around a report on Martina Hingis at the Zurich Open.
Andreas Panzeri