Uefa wants to hunt ambushers with law students
The organizers of Euro 08 in the Basel area are placing a job ad seeking law students to keep an eye out for free-riders during the major event. The soccer association has already reached out to 300 companies.
The project managers for Euro 08 in the Basel area are looking for law students to look out for ambush marketing during the major event. This is Uefa's way of counteracting free riders around the European Football Championships, as reported by the Sonntag newspaper. Uefa is obviously still willing to strictly defend its trademark rights. Although it wants to recruit the majority of brand inspectors from within its own ranks, it now apparently needs additional people, which it is looking for among the students. Until now, Uefa has already carefully checked which companies advertise what. Anyone who behaves unlawfully in its eyes is made aware of this: as spokesperson Pascale Vögeli told Sonntag, Uefa has already intervened with 300 companies. Five cases have been taken to court. Three of these were decided in Uefa's favor and two are still pending. Martin Platzer from the consulting firm MPM in Zurich and Vienna was critical of the control plans, telling the newspaper that Uefa's threat of confiscation could be implemented in very few cases. In his opinion, the most the sports organization could do is file a complaint.
