UBS becomes Formula 1 sponsor
Following the launch of UBS's branding campaign over the weekend, the major bank announced its global sponsorship partnership with Formula 1 on Monday. The partnership will be officially launched at the Singapore Grand Prix in late September.
According to Group CEO Oswald Grübel, the partnership fits in perfectly with the new campaign. Formula 1 is the ideal partner because it is equally represented in Europe, Asia/Pacific, the Middle East and Latin America. In return, UBS will be present at the Formula 1 races with its brand and offer its clients exclusive events. The parties have agreed not to disclose the amount or duration of the commitment. Credit Suisse once supported Peter Sauber in the premier class of motorsport. Grübel, who sits on the Board of Directors of BMW-Sauber, was also the driving force behind this commitment. According to the Tagesanzeiger newspaper, the bank paid around CHF 25 million a year for its presence on the Sauber racing cars.
New campaign launched
UBS launched its new image campaign in Switzerland this Sunday under the slogan "We will not rest". Le Corbusier, mountaineer Evelyne Binsack and Peter Monteverdi are among those promoting the big bank. The campaign, which was developed in collaboration with the agency Publicis, will initially run on television, the Internet and in print media until the end of the year.
