UBS stops "You & Us" advertising campaign
UBS put its global «You & Us» advertising campaign, created by the agency Publicis, on hold in mid-March in an effort to cut costs. UBS does not know whether the campaign will resume at a later date.
UBS put its global advertising campaign "You & Us" on hold in mid-March because it wants to cut costs. UBS does not know whether the campaign will continue at a later date. The campaign was stopped immediately, UBS spokeswoman Eveline Müller said in a report in the Sonntagszeitung. The communication strategy is to be revised, and no decision has yet been made about a new campaign and the advertising agency.
With the slogan "You, it's not just a word. It's a commitment", UBS put trust at the center and promised worldwide to put the client at the center of attention. The campaign came from the long-standing UBS agency Publicis, whose head Fredy Collioud is friends with ex-president Marcel Ospel.
With the slogan "You, it's not just a word. It's a commitment", UBS put trust at the center and promised worldwide to put the client at the center of attention. The campaign came from the long-standing UBS agency Publicis, whose head Fredy Collioud is friends with ex-president Marcel Ospel.
