UBS launches image campaign
With the message that it won't rest until the last customer is satisfied, UBS is launching a wide-ranging advertising campaign on Sunday in all regions of the world relevant to the bank. The U.S. will follow later.
The big bank is using television, the Internet and print media for its new campaign, as it announced on Friday. UBs is not disclosing the cost of its first major investment in advertising for the brand in over three years, according to an SDA inquiry to the media office. The campaign runs under the slogan "We will not rest" or "We will not rest" for non-German-speaking markets.
Advertising efforts are focused internationally on markets with high potential and low awareness of UBS. To this end, the image has been slightly refreshed. The refresh will be introduced in all UBS publications by the end of 2010. UBS defines its target audience as wealthy private investors and business clients. In Switzerland, the bank is targeting a broad audience. It wants to explain to them that it is committed to its home market, that its corporate culture is based on Swiss values and that it takes its responsibilities seriously.
The campaign starts in Switzerland on Sunday. Countries in the Asia-Pacific region will follow on Monday - Hong Kong, China, Singapore, Australia, Japan, Taiwan and India. Europe and the Middle East will follow at the end of August. The campaign will run until the end of the year and will resume in 2011.
Advertising efforts are focused internationally on markets with high potential and low awareness of UBS. To this end, the image has been slightly refreshed. The refresh will be introduced in all UBS publications by the end of 2010. UBS defines its target audience as wealthy private investors and business clients. In Switzerland, the bank is targeting a broad audience. It wants to explain to them that it is committed to its home market, that its corporate culture is based on Swiss values and that it takes its responsibilities seriously.
The campaign starts in Switzerland on Sunday. Countries in the Asia-Pacific region will follow on Monday - Hong Kong, China, Singapore, Australia, Japan, Taiwan and India. Europe and the Middle East will follow at the end of August. The campaign will run until the end of the year and will resume in 2011.
