UBS Kids Cup wins international sports sponsorship award

The ISA is considered one of the most important prizes in the industry and is awarded in the areas of sports, public, media, cultural sponsorship and innovation. According to the jury, the engagement was particularly convincing due to its reach and the positive impact on brand perception and brand image of UBS.The two agencies Yoveo and Kuble provided core elements for the successful digital implementation of the UBS sponsorship engagement:Yoveo developed the "Finisher Clips" project for the UBS Kids Cup. As with the big stars of Weltklasse Zürich, all the runners in the 24 cantonal finals and the Swiss final in Letzigrund were filmed during the 60m sprint. At the end, each child received their own video of their run - a special highlight: the personalized video was presented by Swiss athletics figurehead Mujinga Kambundji and sports presenter Jann Billeter in the official Swiss sports studio. The videos could be viewed onsite in the UBS tent shortly after the finish, and all the films also appeared on the UBS Athletics Fan Corner  so that the proud kids could marvel at the clips with family and friends or share or download them via social media and WhatsApp. 7,253 videos were produced in total. At peak times, a video was published every 16 seconds. Yoveo used its own video cloud solution, iRewind, which is a global leader in personalized mass video production.Kuble has been managing UBS Athletics' digital platforms and social media activities since 2014. The centerpiece is the UBS Athletics Fan Corner, which offers news from all of Swiss athletics in addition to the "Finisher Clips". For the social media ad campaigns, the website is used as a conversion funnel and analyzed with corresponding KPIs. A central element is the Social Hub, which is used to curate social media posts from Swiss athletics stars such as Kariem Hussein and the Diamond League meetings Weltklasse Zürich and Athletissima.