UBS enters the second round with the testimonial campaign
The testimonial campaign featuring UBS customers, which launched last Wednesday, has led to many more customers now wanting to participate in the campaign. According to the Sonntagszeitung, the major bank now plans to increase its budget from one million to two million francs.
After a break of around six months, the crisis-hit Swiss bank UBS has been running half-page testimonials with UBS clients in Swiss daily newspapers since last Wednesday. The tenor of the testimonials: "Thanks to our many years of good cooperation, we stand by UBS despite the difficult situation.
According to the Sonntagszeitung, the campaign has triggered a storm of enthusiasm among other UBS clients, who now want to take part in the campaign. According to the newspaper report, UBS has decided to have Publicis design twelve more subjects. And the advertising budget will be increased from one to two million. The campaign will run until January.
If UBS's financial situation does not deteriorate further, the big bank intends to launch a product-related campaign at the beginning of the year alongside the client testimonials. This will advertise investment topics such as home financing and retirement provision.
According to the Sonntagszeitung, the campaign has triggered a storm of enthusiasm among other UBS clients, who now want to take part in the campaign. According to the newspaper report, UBS has decided to have Publicis design twelve more subjects. And the advertising budget will be increased from one to two million. The campaign will run until January.
If UBS's financial situation does not deteriorate further, the big bank intends to launch a product-related campaign at the beginning of the year alongside the client testimonials. This will advertise investment topics such as home financing and retirement provision.
