UBS invites you to the Style Battle
As part of the current UBS youth campaign, Serranetga is launching an interactive style battle in Switzerland. Sporty, elegant, quirky, or rock 'n' roll—until the end of May, it’s all about fashion. The grand prize is an exclusive H&M shopping night.
On the website on Ubs.com/young of the current UBS youth campaign, young people interested in fashion can now prove their taste. In the Style Battle, eight different outfits are pitted against each other every week and rated by users. In collaboration with 20 Minuten Friday, the well-known Swiss fashion blogger Andrea Monica Hug from "Chic in Zurich" portrayed a total of 88 street styles on eleven current fashion themes. These were photographed in the cities of Zurich, Geneva, Lugano, Milan and London.
The Zurich advertising agency Serranetga is responsible for the conception and implementation of the campaign. In line with the target group, the "Style Battle" relies on a strategy with a focus on mobile and social media. In addition to distribution via all digital channels, the campaign will also be promoted at POS - in all H&M stores and UBS branches.
Responsible at UBS Switzerland: Daniel Fischer (Head of Marketing, UBS Switzerland), Lucia Bucheli (Marketing Key Account Management Private Clients), Martha Braide (Campaign Manager, Marketing), Mirela Jusic (Online Marketing). Responsible at Serranetga: Maurizio Rugghia (overall responsibility), Florian Beck (Executive Creative Director), Florian Bosshard (Art Direction), Thomas Blumer, Antonia Meyer (Text), Daniel Zuberbühler (Client Service Director), Barbara Flury (Project Management), Andrea Monica Hug (Street Styles), Sandro Diener (Photography), Melanie J. Auerbach creative services (Production), Futuretek (Programming).
