Surprise coup for "LX forty" at the Cannes Festival
To draw attention to the premiere of the short film "LX Forty" by airline Swiss at the Festival de Cannes, posters of the film were hung up on the Croisette in a night and fog campaign. Swiss director Marc Forster was in front of the camera for the promotional film.
To draw attention to the premiere of the short film "LX Forty" by airline Swiss at the Festival de Cannes, posters of the film were hung on the Croisette in a night and fog campaign. The promotional film, for which Swiss director Marc Forster was in front of the camera, will be shown for the first time on June 3, just a few days after the film festival. A link on the poster directs interested parties to the microsite at Swiss.com/myflight.
Responsible at Swiss International Airlines: Dr. Frank Maier (Head of Marketing), Marcel Benz (Head of Marketing Communications), Christine Moch (Manager Advertising). Responsible at Publicis: Martin Denecke (CCO), Sacha Moser, Tim Hoppin (CD), Jo-Wayne Peacock (AD), Felix Freese (text), Sandro Tissi, Pierre-Andre Zumstein (graphics), Stephan Lanz, (account handling).
