Surprising departure in Graubünden tourism
A surprising and rapid departure has taken place at the operational head of the cantonal marketing organization "Graubünden Ferien" (GRF): Director Gaudenz Thoma is leaving the company at the end of August after more than eight years of service.
The transformation of "Graubünden Ferien" GRF into a sales-oriented organization and its positioning on the market have progressed so far that GRF can now enter a new phase, the organization announced on Thursday. The Board of Directors and Director Gaudenz Thoma have therefore come to the unanimous conclusion that the future of GRF should be tackled under new management.
When asked about the rapid departure of the Director at the end of August, GRF President Marcel Friberg said that the decision to change course was a process that had taken several months.
On to new shores
Thoma himself was quoted in the press release as saying that it had been wonderful and intensive years. He will remain associated with Graubünden, even if the time has come for him to move on to new shores. The outgoing director will still be available to GRF on a selective basis and will receive a salary in accordance with the contractual agreements.
The position of director will be advertised publicly to fill the vacancy. A new, three-member management committee has been formed for a transitional phase. Myriam Keller, previously Thoma's deputy, will take over operational management on an interim basis. At the same time, the organization is working on the future strategic direction of the tourism organization. (SDA)
