U1 wants to tickle Tele and TVStar

Program guides of the private TV stations
U1 in Schlieren is apparently getting serious about the repeatedly announced
TV program guide. According to Peter Kölbel, project manager at U1, the
magazine for the first time "on the second or third Monday in October" with
a print run of 100,000 copies in boxes at bus stops on the
Zürcher Verkehrsbetriebe (VBZ). They are still evaluating the
locations, as confirmed by VBZ spokesman Andreas Uhl.
According to Kölbel, the ad-financed magazine will cover the airtime of all
free-to-air channels and thus in competition with
TVtäglich, Tele and TVStar. It also contains
Program tips, people stories and an interactive quiz. The main asset
is its topicality, according to Kölbel. Although the program booklet in the
Slovakia is to be printed, according to Kölbel it will be printed with a lead time of
of about four days is still "one of the most up-to-date TV magazines"
be. Kölbel is still pondering whether he should go with a cheap or
luxury version is to be launched. (mk)