Twitter tracks down apps for advertising purposes
The U.S. microblogging service Twitter will track the apps downloaded onto a smartphone. Based on these apps, assumptions will then be made about the phone user's interests, and advertisements will be selected accordingly.
"We collect and occasionally update the list of apps installed on your mobile device so that we can deliver content that might interest you," Twitter wrote in a blog post on Wednesday. However, it does not evaluate how users use the apps on their cell phones. According to Twitter, the apps on smartphones and tablet computers will not only be used to display suitable advertising, but also to make suggestions to users as to which other users they could follow on the platform. Twitter wants to use the new analysis to increase its advertising revenue and the activity of the service's members.
Numerous companies evaluate the use of apps or surfing behavior for advertising purposes. It only became known this week that Facebook will also be evaluating the surfing behavior of its users outside of the network from 2015. Until now, Facebook had only created advertising profiles for its users based on their activities on the network itself. (SDA)
