Plus TV and Internet
According to the Goldbach Index (Gemi), TV and the Internet posted gains in December of 7 and 6 index points, respectively. For the year as a whole, they recorded increases of 19 and 209 index points, respectively.
E-media increased by 6 index points to 463 (457) in December. TV increased its advertising pressure by 7 index points to 469 (462), while the Internet gained 6 index points to 578 (572). Radio maintained its pace with an increase of 2 index points to 261 (259), while Teletext lost a further 4 index points to 139 (143). Adscreen recovered with a gain of 8 index points to 188 (180).
All media published by Media Focus remain at 183 index points. The overall changes achieved in 2009 are as follows: TV +19, radio +15, Internet +209, Adscreen -79, Teletext -16, e-media +32, all media -10 index points.
All media published by Media Focus remain at 183 index points. The overall changes achieved in 2009 are as follows: TV +19, radio +15, Internet +209, Adscreen -79, Teletext -16, e-media +32, all media -10 index points.
