Cloudy September
Advertising statistics After market researcher Media Focus was able to report the first increase in gross advertising expenditure of the year for August, it fell again in September.
Advertising statistics After market researcher Media Focus was able to report the first increase in gross advertising expenditure of the year for August, September saw a decline of 3.3% compared to the same month last year. Daily newspapers recorded their worst result to date with a decline of 12.3 percent. Consumer magazines lost 2.6 percent after the August high (+20.7%), while trade journals lost 10.7 percent. TV, on the other hand, is doing well (+12.3 %). The same applies to radio, which increased by 14.8% and has never suffered a loss this year.
