Trio and Thabo Sefolosha: Team partners for the Rivella campaign
To boost brand awareness in French-speaking Switzerland, Rivella has chosen Agence Trio as its partner. The plan is to host a basketball tournament in collaboration with Rivella and Thabo Sefolosha.
The Swiss world-class player has risen to NBA stardom. The program on 2 July in Lausanne's Flon district is open to everyone and offers something for everyone: 3×3 games, show acts with Thabo, photo and autograph sessions and DJ animations.
Offline, advertisements, posters for baseball clubs, flyers, PR, publicity reports and radio spots are used. Online, mailings, banners, a Facebook page and teaser videos are on the ball. Meeting point on July 2 at the Flon at the big Slam Dunk with Rivella in Lausanne.
Responsible at Rivella: Susanne C. Hohler (Product Manager Soft Drinks). Responsible at Trio: Corine Maissen (advisory group leader), Sonia Duperret (advisor), Chloé Petit (text), Christophe Muller and Jakob Wendt (multimedia).
