Trio in the lead at Honda
The Lausanne-based agency Trio has been awarded the account for the national launch campaign for the new CR-V, Honda's third-generation SUV (Sport Utility Vehicle).
The Lausanne-based agency Trio has won the budget for the national launch campaign for the new CR-V, Honda's third-generation SUV (Sport Utility Vehicle). Trio was able to prevail against two major agencies. From January 2007, this new model will be promoted with a broad-based advertising campaign, direct marketing and PR. Trio has been handling all communications for Honda Motorcylces since 2005. One of the advertisements recently won the "Grand Prix de la Création Romande".
