Trio: Campaign for XXSIM
For the telecommunications company XXSIM and its SIM card, which enables communication abroad at favorable conditions, the agency Trio has developed a visual identity based on word games from the animal world.
Business Eagles and shopping chicks could not only recognize themselves in this campaign, they also had the opportunity to take part in a "XX SIM Hello the World !" competition. Trio mobilized the brand's social networks to find a pair of brand ambassadors willing to embark on a month-long world tour to London, Tokyo, Bangkok, Sydney and Cancun. 954 fans of the Facebook page, 40 teams who took part in the competition, 408 votes cast and 17,403 views of the video competition on YouTube: These are the results of the campaign! According to the press release, all that remains now is the adventure of our winners, the "Discoverers", on Facebook.com/xxsim to pursue.
Responsible at Agence Trio: Naila Maiorana (Art Director & Conceptor), Stéphanie Brusick (Illustrations), Jean-Michel Larsen (Copywriter), Christophe Muller (Web), George André Tabet & Gaël Tran (Social Media), Gaël Tran (Facebook), Julien Dewarrat (Video), Fabian Echeverria (Creative Director), Florence Genoud (Consulting).
//www.youtube.com/watch?v=Lla3wJIL6mI
