Trio goes hunting for the Grand
The Créatifs Romands have chosen Agence Trio to carry out their campaign for the 2010 Grand Prix Romand de la Création.
As a humorous metaphor for this competition, the visual concept takes aim at the creative idea hunters themselves for once. The communication professionals pose proudly with their hunting trophy, the well-deserved Grand. The subject was photographed by the CEPV students in a studio decor to emphasize its intentionally kitschy and caricature-like character.
With advertisements, posters, banners, invitations and mailings, the campaign invites all creative people to take part in the hunt. A hunting license is not required: all you need to do is register your work on the Grand's website. The trophy will be awarded on June 10 in Geneva.
With advertisements, posters, banners, invitations and mailings, the campaign invites all creative people to take part in the hunt. A hunting license is not required: all you need to do is register your work on the Grand's website. The trophy will be awarded on June 10 in Geneva.
Responsible at Agence Trio: Guido Masson (CD), Yvo Hählen (creation). Photography : CEPV.
