Trends in sight

 
Press TV Lesch+Frei Zurich brings television to the press.
Since 1995, the national private television channel of the publishers (NZZ, Ringier, Basler Zeitung, Axel Springer Schweiz and dctp) has been broadcasting a varied program every Saturday and Sunday evening on SF2 with Cash TV, Motorshow and Konsum TV. The information and discussion programs are a Swiss alternative to the predominantly entertainment-oriented programs on other private channels. In order to increase viewer numbers for the individual formats and, above all, to raise awareness of Presse TV in general throughout German-speaking Switzerland, the publishers' national television model is launching a broad-based print campaign in national and supra-regional newspapers and magazines in the coming weeks.
The campaign was designed by Lesch+Frei Zurich. With a simple and quick idea designed to reach the station's target group at a glance. At the same time, the agency created a new corporate identity for Presse TV and developed various below-the-line measures.
Andreas Panzeri