"Dream job" under suspicion of surreptitious advertising

Sponsorship The Federal Office of Communications is taking a closer look at the SF DRS program «Traumjob.».

Sponsorship The Federal Office of Communications is scrutinizing the SF DRS programme "Traumjob" on suspicion of surreptitious advertising for Swisscom Mobile. In the show on April 24, the candidates had to design an advertising campaign for the mobile phone provider. "We have asked SRG to submit a possible cooperation agreement," said Susanne Marxer, head of the supervisory board, to the SonntagsZeitung. SF DRS denies undeclared payments. Swisscom provided the infrastructure for the advertising campaign as a provider in kind, which was also mentioned in the credits, spokesperson Rob Neuhaus told SonntagsBlick.

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