Tra(u)m rides with Jesus

According to the evangelist Matthew, the disciples are said to have cried out in fear when they saw Jesus walking on the water. Last year, Publicis drew on the New Testament for the Zurich Transport Association (ZVV) and the city of Zwingli: In order to create a striking profile for the network fare, the agency sent Tram 3 across the waves of Lake Zurich and a ship along the region's country roads. In return, it received awards and the ZVV more loyal passengers. In order to remind Zurich's hard-boiled party people of the devotional streetcar, the creatives have now captured the miracle on celluloid. Film on page 14