Transformer: scrappage scheme launched for old advertising
The scrappage incentive for passenger cars is currently the talk of the town and the subject of heated debate. The agency has now developed a similar incentive for outdated advertising materials—the «scrappage incentive for old ads.».
It is currently on everyone's lips and is being hotly debated by politicians and experts as a universal means of boosting the economy: The scrappage scheme for cars. The Transformer advertising agency is expecting at least as much success from a scrappage scheme for old communication media and is therefore launching - not without tongue-in-cheek - the "Scrapping premium for old advertising".
