London-style streetcar 

City life Zurich's new Sihlcity district celebrates its opening on March 22. A fascinating world of experience has been created on the site of the former Sihl paper factory in the heart of Zurich. With shopping facilities ranging from high-class brand suppliers to retailers, elegant restaurants, a number of bars, a discotheque and a cinema with several halls for concerts, theater and dance events. And what's the quickest and most convenient way to get to Sihlcity? With the VBZ. The good public connections need to be communicated. That's why the Sihlcity co-owners' association, in cooperation with VBZ, asked the creative agency Ruf Lanz to come up with a special advertisement and poster motif. This is literally an eye-catcher: because Sihlcity almost feels a bit like London, the streetcar in the advertisement is double-decker - just like the buses in London.