Coach Max wanted to see victories
Insurance Coach Max from KPT isn't mad at the national team despite the Swiss soccer fiasco. That's not the Max we know and love. He'd be mad—really mad.
Insurance In the immediate vicinity of the Stade de Suisse, at the headquarters of KPT on Tellstrasse in Berne, an unmissable message to the Swiss national football team is still hanging. On an area measuring 7 meters by 8 meters, coach Max comments on the Euro 08 matches. His message is clear: Max wants to see victories. Otherwise he will be angry. Very angry. It didn't help much. That's why we're all sad now. Very sad. But unlike Köbi, coach Max is carrying on anyway and is now training around 11,000 people who have signed up for free coaching since last fall.
