Toyota unites local radio stations

On February 17, 1967, a Toyota jumped through a Japanese flag in Adliswil and symbolically landed in Switzerland. To mark Toyota's 40th anniversary in Switzerland, the advertising agency GGK is launching a pioneering national radio campaign for Toyota. Together with Radiotele, GGK is planning a radio competition for Toyota. Listeners of 27 local radio stations can take part in the competition at the same time. Six rounds of the game will be played on the Swiss airwaves throughout Saturday. By the final round, which will be broadcast live on the Internet in the evening and commented on by the radio stations, 162 listeners will be playing for the main prize. True to the motto: "Toyota rejoices, the listener profits." According to Fredy Weisser from GGK, this campaign is unique in Switzerland because the local radio stations have largely identical programs throughout the day. In addition to the competition, the local radio stations are broadcasting radio spots in the run-up to the event to promote the campaign. In addition, Toyota slogans will be used to accompany the hourly radio show on Saturday. Almost all local radio stations are taking part in the campaign. Radio Pilatus is not taking part in the campaign. Reason: Central Switzerland is celebrating carnival. All Toyota dealerships throughout Switzerland are toasting Toyota's 40-year success story. And the legendary jump from back then will also be repeated. Toyota Formula 1 driver Jarno Trulli will provide a spectacle at the press conference in Adliswil.
Christian Lüscher