Totally popular
Washing powder Exxtra advertises Switzerland's most popular washing powder with a quirky commercial.
Detergent Exxtra advertises Switzerland's most popular washing powder with a quirky commercial.detergent advertising is usually extra
stupid. The most frequent appeals are the stain and
Textile care experts with pseudo-scientific evidence or
Testimonials from target group representatives to the hygiene awareness of the
Consumers. What is really effective, and this is nothing new, are the
Competitive determinants proximity to the sales location and price - depending on the
lower, the higher the sales. Migros agency Exxtra says goodbye
with the new Total spot from the field of common detergent advertising and
is based not on rational reasons, but on the sympathy bonus that
the brand has earned in the 70 years of its existence.
stupid. The most frequent appeals are the stain and
Textile care experts with pseudo-scientific evidence or
Testimonials from target group representatives to the hygiene awareness of the
Consumers. What is really effective, and this is nothing new, are the
Competitive determinants proximity to the sales location and price - depending on the
lower, the higher the sales. Migros agency Exxtra says goodbye
with the new Total spot from the field of common detergent advertising and
is based not on rational reasons, but on the sympathy bonus that
the brand has earned in the 70 years of its existence.
The commercial by CD Dieter Hofmann's team shows a young man who, with
Laundry bag and a pack of Total in her hands a laundromat
enters. Astonished, he realizes that all the machines around his
laundry and open their flaps when he walks past them.
"Washing machines love total" is the simple explanation that goes hand in hand with the
followed by the remark "Clothes too, by the way".
A washing machine unceremoniously "swallows" a woman's dress,
which checks the total bag more closely.
Luca Aloisi
