Top advertisers identify with their TV advertising
For its client Publisuisse, the Ruf Lanz agency demonstrates just how strongly top advertisers identify with their TV commercials.
This is symbolized by the example of Peter Felser, who now bears a striking resemblance to the hero of the award-winning Switzerland Tourism spots of his former agency Spillmann Felser Leo Burnett. The subject appears in the ADC festival magazine Cicero as well as in the advertising trade press.
Responsible at Publisuisse: Reto Burkhalter (Head of Communications), Oliver Hofer (Project Manager Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (creative direction), Mario Moosbrugger (art direction), Markus Ruf (text/concept), Sabrina Luck (consulting), Sebastian Durband (consulting management).
