Toppharm chooses Cavalcade
Geneva-based agency Cavalcade has won Toppharm as a client in a pitch.
The largest grouping of independent pharmacies in German-speaking Switzerland is betting on the "Romandie" card. After a pitch, the Cavalcade agency was awarded the mandate for the next thematic campaign.
This decision consolidates the creative and national ambitions of the young Geneva agency, according to a statement. The first creations will be unveiled in January 2017 on ads, posters, POS of 120 pharmacies and digital.
