Top of the week: Major Swiss companies on the social web
91 percent of the largest Swiss companies are now active on the social web. This is shown by a follow-up study based on Barbara Kunert's master's thesis at the HWZ (Zurich University of Applied Sciences in Business Administration).
The social media engagement of Swiss companies has increased by a significant 29% compared to 2011. Facebook is maintained most frequently and has remained the frontrunner with 68%. YouTube follows close behind with 66%. With an increase of 38% compared to the previous year, the video platform has the highest growth rate of all social media channels. Twitter has doubled its activity to 53%. A major change can be observed in human resources. In 68% of large Swiss companies, employees are responsible for social media activities (up 29%). Overall, 57 percent of management members are involved in social media. Surprisingly, however, 36% of the largest Swiss companies state that their executive board members are not interested in playing an active role.
